📣 3 Mistakes People Make When Branding Their Business 📣

The process of building your brand should be strategic and considered.

While creating beautiful colour palettes and picking fonts is exciting and fun, there is truly so much more to it! Your branding is what sets you apart from the rest, captures your target audience, reflects your product or service offering, and is the conduit for building relationships with your clients.

Here are 3 common mistakes that people make when branding their business

1. Inconsistency ❌

Your branding is more than your logo, your logo is where you start when creating your brand identity. Being consistent with your fonts, colours and imagery throughout all your business collateral will ensure your brand is memorable and inspires trust with your ideal customers.

2. Limiting Logo ❌

Most small businesses create their own logo, but this will limit you down the track when you start to grow. You need multiple file types of your logo when creative digital designs and print designs.

3. No Strategy ❌

Your need to go further than ‘it’s my favourite colour’. Asking the right questions and strategising how you want your business to be perceived by your ideal customers is imperative when it comes to creating your brand.

Sound familiar? We love partnering with our clients to create cohesive, memorable branding that lasts. Get in touch today and let's get started!