Brand Identity Creation
A brand is far more than a logo. It’s the foundation that shapes how people recognise, understand and connect with your business.
Through a thoughtful process of discovery, strategy and design, Shiplee Studio develops brand identities that feel distinctive, authentic and built to grow with your business.
Already have this sorted? Check out my Design Services.
Full Brand Discovery & Development
Every brand project begins with understanding the heart of your business - your goals, your audience, and the experience you want people to have. This strategic foundation informs the creative direction that follows.
It all starts with an informal, no-pressure conversation with me, Lara. It’s a chance to get to know each other, talk through your ideas, and explore what you’re looking to create. It’s also an opportunity for you to ask questions, get a feel for the process, and make sure it feels like the right fit.
The Process
01.
Brand Discovery & Strategy
02.
Creative Direction & Concept Development
03.
Design Refinement
04.
Brand Identity Creation
05.
Final Brand Delivery
01. Brand Discovery & Strategy 02. Creative Direction & Concept Development 03. Design Refinement 04. Brand Identity Creation 05. Final Brand Delivery
What You Get
A considered, cohesive brand identity system designed not just for how your business looks today, but how it grows, evolves, and shows up over time.
Every element is created to work together seamlessly, giving you the clarity, consistency, and flexibility to build a strong, recognisable brand across every touchpoint
Typically, this includes:
Logo suite
Colour palette
Typography
Brand guidelines
Supporting brand elements
And if you’re looking to bring your brand to life beyond the basics, I can support you with additional collateral too; from menus and packaging to signage, social templates, and more.
Our Work
Explore a selection of recent branding projects.
