Part 2: Let Them Fly – The Creative Pilot Mindset

I recently finished Mel Robbin’s book, ending with a line that I haven’t been able to stop thinking about:
"You can’t control what happens in the sky, but you choose how to exist under it."

That hit me.

As someone who’s been running a creative business for over a decade, I’ve weathered a lot of sky. The clear days, the chaotic turbulence, the unexpected side winds that come in the form of last-minute changes, quiet seasons, or even internal battles like comparison or imposter syndrome. But what I’m finally learning is that I don’t have to chase every cloud or fix the forecast. I just have to pilot the plane I’m on.

And it turns out—I'm the one flying it.

The second part of practicing the Let Them Theory is where things shift internally. It’s less about how others act, and more about the clarity you gain when you stop trying to manage what’s outside of your control. For me, it’s been about protecting my peace of mind like it’s part of the business plan (because it is), and learning to redirect my energy from reaction to intention.

It’s easy to let fear talk you out of the next step—especially when it comes to working on the business, not just in it. I’ve found myself making excuses, telling myself I don’t have time to plan or refine. And yet, I’ll somehow have time to scroll and compare, convincing myself that someone else’s clarity means I should already be ten steps ahead.

But now, I use comparison differently. I let it be a teacher, not a tyrant. I let it highlight what’s possible rather than what I’m lacking.

And right when I needed it, I stumbled across this quote from the Inspired Unemployed guys, who just launched their new travel app, Arrival Travel. They said:

“Bad news… time flies. Good news… you’re the pilot.”

That stopped me in my tracks. Because while it feels like this year is flying (and it is), I realised just how grateful I am to be the one flying this creative plane. I get to choose the direction, the pace, the projects, and—most importantly—how I show up for myself and my clients.

By practising the Let Them Theory, I’m not just protecting my own peace—I’m refining how I support others. Every client I work with deserves a process that feels seamless, clear and considered. I want my part in their business to be a pocket of calm—not chaos. And that starts with how I hold myself. With clarity, confidence, and compassion.

So here’s to flying steady.
Here’s to letting go of the weather.
And here’s to realising that the only thing I need to control is the way I exist under this big, unpredictable sky.