Nature Based Therapies Australia
Nature Based Therapies supports allied health practitioners through training, supervision and consultation, grounded in the belief that connection to nature plays a vital role in mental health and wellbeing.
The brief was to develop a brand that could balance professionalism with warmth — something that felt credible within the allied health space, while still reflecting the natural, human-centred approach at the core of their work.
The identity needed to communicate trust and clarity, support their growing national presence, and move away from a DIY aesthetic towards a more considered and cohesive brand. As part of the broader rollout, the team was also collaborating with a web developer, requiring visual assets that could translate effectively into the digital experience.
What We Did
Brand Identity Creation
Social Media Templates
Custom Illustrated Graphics for Website
Nature Based Therapies now has a brand that reflects both the professionalism and the heart behind their work.
The identity brings a sense of calm, clarity and cohesion, helping to position the business as a trusted provider within the allied health space. It allows them to communicate their services more confidently, while still maintaining the warmth and connection that defines their approach.
The introduction of branded social templates has created a more consistent and recognisable presence online, while the custom illustrated graphics support the website experience — adding a considered, human touch that aligns seamlessly with the brand.
Overall, the brand now feels aligned with their values — strengthening their ability to connect, grow and support practitioners across Australia.
“Our experience with "Logo Lara" as we affectionately call her, was exceptional from the very first point of contact and we continue to feel supported. Lara's personable and down to earth approach aligns well with us. Communication was always clear and relatable, she really took the time to understand who we are and the vision for our business, this resulted in a branding package we feel proud of. The entire process with Lara was positive. The perfect package - professional, creative, authentic.”
Sue
