Ray’s Pizza Joint
Ray’s Pizza Joint, located within the Grand Junction Hotel in Maitland, needed a brand that could stand confidently on its own while still feeling connected to its setting.
The direction was inspired by Raymond — the owner’s grandfather — bringing a sense of nostalgia and familiarity into the brand, without feeling overly themed or dated. The challenge was to balance this warmth with a bold, confident presence that reflected the quality of the food and the energy of the space.
The identity needed to translate across a wide range of touchpoints — from menus and signage through to packaging and the physical environment — creating a brand that felt cohesive, recognisable and easy to connect with.
What We Did
Brand Identity Creation
Loyalty Card Design
Social Media Branding & Templates
Website Branding
Shop Signage Design
Menu Design
Sauce Label Design
Rubber Stamp Design
T-Shirt Design
Hand-Painted Murals
Ray’s Pizza Joint now has a brand that feels both familiar and distinctive.
The visual identity brings together vintage-inspired elements with a bold, modern execution, allowing the brand to stand out while still feeling approachable. This balance carries across every touchpoint — from menus and packaging to signage and apparel — creating a consistent and memorable presence.
Extending the brand into the physical space through murals and signage has helped shape the overall atmosphere, reinforcing the personality of the business and making the experience feel more considered.
The result is a brand that not only reflects the story behind Ray’s, but supports its growth as a recognisable and well-loved local destination.
